Huy Vietnam's Món Huế, Phở Ông Hùng, Great Bánh mì & cafe, Cơm Thố Cháy, Phở 99, Iki sushi restaurant brands target different types of customers but share a trait that is vital for the long-term success of any restaurant endeavor — they both serve affordable food that is not only mouthwatering and healthy but also always safe and of high quality. This combination is particularly important in Vietnam and Asia, where incomes are rising hand in hand with the desire for food options that both offer high value and meet the needs of the increasingly health-conscious.
Thus, Huy Vietnam's mission with regard to our food sourcing strategy is to ensure the freshest and highest-grade quality products but at a lower cost than the competition. One way we are achieving this objective is by directly sourcing most of our ingredients from local farmers, with many of whom we enjoy long and trusted relationships. The second prong of our approach is leasing land for self-utilization, and thereby creating an even more operationally efficient vertical supply chain.