In 1990 in Oregon - USA, Pho 99 brand was found. Experiencing 26 years, Pho 99 is not only popular in the US, but also widely favored by the Saigonese . To achieve this success, few people knows that Mr. Minh - Pho 99 brand’s owner haas gone through so many difficulties overseas
The story of Pho 99 brand in America.
Mr. Minh- the founder of Pho 99, has full name of Nguyen Hoang Minh, born in 1960. His hometown is Soc Trang, yet born and raised in Saigon. From the tremendous love for Vietnamese cuisine, he learnt and gained the experience to become a chef specializing in Vietnamese dishes. In 1980, he moved to America to study and settle. With the charm and sharing the same love for Pho, he and Mr. Tien Kim Thanh cooperated to establish Pho Ong Hung brand in 1990. To develop his chosen path and the desire of having his own Pho brand, in the same year, his brainchild was born.
The home country, Vietnam is always in his mind without a resting minute. This love had urged him to return to his place of birth and bring along his brainchild. In 2006, the first Pho 99 branch launched in Saigon, the first branch is located on Nguyen Trai street, in the heart of the city, with the unique luxurious architecture, Pho 99 became the most beautiful Pho place at that time attracted a large number of customers. They chose this place not only because of the special space but also the most important key is their love for the taste of Pho 99.
The pride of PHO 99-HOUSE OF PHỞ.
Pho 99 is not simply a name but also presents wholly the feature of Vietnamese Pho.
"A traditional Pho must accompany with 9 seasonings: 1. Scallion, 2. Bean Sprouts, 3. Onion, 4. Lemon, 5. Chilli, 6. Basils, 7.Culantro, 8. Beef Ball, 9. Pho sauce."
"Besides, there are 9 types of Pho: 1: Eye Round, 2: Shortribs, 3. Brisket Point, 4: Tendon, 5: Fatty Flank, 6: Crunchy Flank, 7: Shank, 8: Beef Ball, 9: Cartilage… for the customers to choose."
That the reason why the name of Pho 99 was born
"HOUSE OF PHỞ" - where the convergence of Pho and other traditional dishes of Vietnam in the U.S; where every Vietnamese overseas or the American come to enjoy the essence of Vietnamese cuisine. The name is really simple yet contained the immense feelings of the expatriates towards their home country.
The road to success is not full of roses.
Throughout the journey of 26 years development of Pho 99, there are not only advantages but also difficulties and challenges. Although the brand was well-known in the U.S, but when coming to Vietnam, it was not attractive enough to the Saigonese. After researching the Vietnamese taste, he resulted in the following reasons:
"In the cold, the taste of PHO 99 must concentrate the odor of raw materials such as star anise, black cardamom, cinnamon, clove, ginger, onion is the favored in the West ... But when bringing to Vietnam, should it be decreased and adjusted the flavor to match the original Vietnamese Pho, the right dish for the tropical country.. "
And all his efforts were rewarded when the result of elaborated taste for the rich essence of Pho 99 has brought success, people are eager to enjoy and show love. Besides, it is the new favorite of the customers in the U.S.
The next branch was also gradually launched. The second branch-Vanh Dai Trong, Binh Tan district, and the third branch-Bui Dinh Tuy, District 7 become more attractive to customers.
See the development and success of 3 branches in the home country and 4 branches in the U.S, he felt proud of his dreams "spread the fame of the Vietnamese cuisine in general and particularly Pho to overseas."
The charm of bonding Huy Vietnam and Pho 99.
The appointment of the two friends together establishing Vietnamese Pho brand in overseas 26 years ago was full of surprise. Through the introduction of Mr. Tien Kim Thanh (the father of Pho Ong Hung brand), Mr. Minh knew about Huy Vietnam - food processing company and the biggest self-supplied, self-service restaurant chains in Vietnam, which always put the mission of bringing the Vietnamese cuisine to the new height. Sharing same dreams and ambitions, Mr. Minh seems to figure out where to pass his beloved brainchild and at the mind of peace, he passed to Huy Vietnam.
New progress of Pho 99.
After 26 years of development, Pho 99 brand set a firm position in the hearts of the people love the Pho. In October 2016, Pho 99 was back with the completely new appearance. The more improved quality, more diversed menu and the importance is the standardization, upgraded restaurant services in order to meet the higher requirements of customers.
Branch Phở 99:
- Branch 1: 17/7 Lê Thánh Tôn, Bến Nghé, Quận 1, Hồ Chí Minh
- Branch 2: 214 Đường Nguyễn Trãi, Nguyễn Cư Trinh, Quận 1, Hồ Chí Minh.
- Branch 3: S36-1 Khu Hưng Vượng 2, Bùi Bằng Đoàn, P. Tân Phong, Q.7, Hồ Chí Minh
Pho 99 is located in the heart of the city centre, the space is decorated in sophistication, luxurious but cozy fits for the family reunion, group meeting or couple dating. The extensive menu together with other types of Pho such as Vietnamese Stewed Beef Soup, Beefsteak, Hue Noodles, v… v... Pho 99 also serves the popular drinks favored by the crowd.
In the future, Phở 99 will expand more branches across the country, becomes the ideal destination to offer customers the delicious and featured dishes of the Vietnamese cuisine, so as to accelerate the joint dream of Mr. Minh and Huy Vietnam.